Last updated: 13/05/08
Undressed for success

Four Manchester Metropolitan students are hoping to be an ‘Undressed’ success with their new venture.

Fashion buying students Charlotte Kearney, Matthew Moxham, Anna Temple and Sarah Martin have set up their own underwear company.

Undressed was formed in September last year as part of an assignment for their course and began full trading in January.
They produce ‘slogan’ printed vest and knickers sets for women emblazoned with “strong empowering messages” such as ‘Venus favours the bold’; ‘History is her story too’ and ‘Being a lady is an attitude’.

Matthew Moxham, spokesperson for Undressed said; “We wanted to do something unique and make a difference with our project.”

“We’ve designed something that we know appeals to girls with strong opinions - whether worn as underwear or outerwear, everyone should get Undressed and raise money for a worthy cause.”

The students have pledged to donate 10% of all the profit made to Refuge, the charity for female victims of domestic violence.
“Nobody should have to live with violence yet one woman in four will experience domestic violence at some point in her life. Refuge supports women and their children every day, to keep them safe and help them regain control of their lives,” explained Moxham.

Managing director Charlotte Kearney (pictured above) is hoping to make it a double success by setting up a successful business and being crowned Miss Manchester 2008 next month. The 21-year-old, who is sponsored by her company, is up against 39 other women in the final this month.

The students have embarked on a massive publicity push to announce the range. Kearney stepped in to model the range for the brands first photo-shoot aided by Manchester based stylist to the stars Sian Lloyd Jones and fashion photographer, Tony Ward.

Other promotional activities have included models walking around central Manchester in nothing but their underwear handing out lollipops, kisses and advice to encourage the city’s men to treat their girlfriends to Undressed goodies for Valentines Day, and a search for Manchester’s own Carrie Bradshaw.

Moxham added, “All in all, [it is] a fantastic experience, the process of developing and delivering the Undressed brand has given all of us involved an invaluable insight into the world of business, has thrown up some interesting challenges and given each of us a fantastic set of skills to take to a potential employer upon graduation.”