WAGs Boutique
 

WAGs Boutique
madeleine
michaela
julie
krystell
nicola
jadene
ellie
charlotte
heather
cassie

Interviews with all the WAGs...
and their
mentors...
just click on their lovely faces to see
what each WAG has to say!

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Name: Madeleine Bowden
(Miss Justin Hoyte, Arsenal and England U-21)
Age: 19
Lives: Essex
Occupation: Singer and Dancer

Why should the public vote for you to win the show?
I have worked my arse off throughout and not complained once!

Have you learned anything new about yourself from your experiences on the show?
I have learnt that I struggle to work alongside people with a slightly less respectful work ethic shall we say! Working with someone like that can really cause tensions in a team. But on the plus side, I have really enjoyed doing something valuable for charity and it’s really given me the charity bug. I want to do more!

What is your favourite moment from the series?
When we won the Now magazine challenge as it was really good fun and such a great, tangible reward at the end.

Which of the girls will you keep in touch with after the show has finished?
I’ll keep in touch with a few of them to see how they are getting on…

Have you learned anything new about fashion during your time in the shops?
That money can’t buy you style?!

Are you and Justin relieved the show is coming to an end?
It’s a bit bittersweet – I am going to miss the shops, interacting with the shoppers/viewers as everyone was so lovely but Justin is pleased because he has missed me!

What were the best and worst parts of the show?
The worst was probably the times when I wasn’t getting on with some of the girls, being thrown into an intense situation with lots of different personalities can be hard but I would just remind myself why I was doing it – for charity.

What are your plans for the future?
It’s full steam ahead with my band, Rockerbaby. We’re planning to go on tour later in the year…

Name: Michaela Henderson-Thynne
(Former Miss Stewart Downing)
Age: 21
Lives: Middlesbrough
Occupation: Law Student

Why should the public vote for you to win the show?
Because I have put my all into the programme and it’s been an amazing experience.

What is your favourite moment from the series?
Paris was an amazing time. It was fun to be in Paris and we got to go up to the Eiffel Tower. The whole experience of the show was really new then and so it was really fun.

Which of the girls will you keep in touch with after the show has finished and who are you not bothered about seeing again?
I would like to see all of the girls again, but mainly I will keep in touch with Julie, Heather, Charlotte, Cassie and Krystell.

Are you relieved the show is coming to an end?
No, not really. As much as it has been really hard work and time consuming as I am in London for most of the week, I will miss all of the girls and being in the shops.

What were the best and worst parts of the show?
The worst thing about the show is that I have had to be in London for five days a week; away from my friends and family. The best part about the show has been having lots of fun and meeting loads of new people.

Which celebrity do you think should have come into your shops for a fashion makeover?
Amy Winehouse or Lily Allen. I really don’t think they are very fashionable; I think their dress sense is bizarre. It would be great to dress them in normal clothes!

What are your plans for the future?
First is to finish my law degree. After that, anything really, whatever comes along. I wouldn’t give up law to go into fashion; fashion is something I can continue to do as well as law.

Name: Julie Phillips
(Mrs Kevin Phillips, West Bromich Albion)
Age: 36
Lives: Near Birmingham
Occupation: Housewife and mother

Why should the public vote for you to win the show?
I think I am the most down-to-earth girl on the show, I’ve got no airs and graces and I get on with anyone. I’ve worked really hard despite having four children I’ve had to leave at home, which has been really difficult. I’ve given all my time to the show and not taken a single day off. I’ve put my heart and soul into this and really enjoyed it so I think for my dedication and team-playing I should be crowned the winner!

Have you learned anything new about yourself from your experiences on the show?
Kevin and I have talked about this – it was him who gave me the push to take part as I lacked the confidence to begin with but I’m so proud of myself as I have taken to the task in hand and really grown in confidence. I didn’t realise how far I could push myself and feel I have come out of this a better person. I’ll be so sad when it all finishes.

What is your favourite moment from the series?
Definitely when I went on Soccer AM and scored a goal – when Kevin went on and did the same thing he missed so that’s been a sore point in our house! I’m always replaying the clip to wind him up…

Which of the girls will you keep in touch with after the show has finished and who are you not bothered about seeing again?
Krystell definitely. We’re quite similar and we both have young kids so have really bonded. I’ll be calling her up after the show and hopefully we’ll meet up as well. I’ll probably send Christmas cards to all the others!

How much have you spent in your shop and in the rivals shop?
I haven’t really done as much shopping as the other girls as I’ve been so busy working but I did spend over £2,000 on the hoodies making sure all my friends that wanted them got one.

Have you adapted to being as famous as your other half and do they get annoyed with your new
found fame?

People have recognised me first and not Kevin which is strange but he just tells me to enjoy it while I can!

Is Kevin relieved the show is coming to an end?
Actually Kevin has been really supportive. Obviously he has had his downs when I’ve been away for several days at a time but he understands as he says this has been a really good opportunity for me and I’ve stood by him with his work over the years.

What were the best and worst parts of the show?
To be honest, I haven’t enjoyed being on the till much as you have to really concentrate and there isn’t so much ‘mingling’ which I really liked!

What are your plans for the future?
The world’s your oyster! Obviously immediate plans are to spend some quality time with Kevin and the kids but then who knows.

Name: Krystell Sidwell
(Mrs Steven Sidwell, Reading)
Age: 23
Lives: Reading
Occupation: Housewife and mother, trained hairdresser

Why should the public vote for you to win the show?
I am very understanding and have given my all to the whole project – 110% since the show started and I do well on challenges!

Have you learned anything new about yourself from your experiences on the show?
I’ve learnt that I am much more tolerant than I thought I was – both with the public and my fellow team members. I’ve also learnt to enjoy myself again – as a mum and housewife you can often forget about yourself and spend so much time putting your husband and children first so it’s been fun to rediscover my independence and remember me!

What is your favourite moment from the series?
Winning the first challenge, definitely – it was brilliant and such a buzz to be off to a winning start!

Which of the girls will you keep in touch with after the show has finished?
I’ll keep in touch with Nicola, Heather and Charlotte and Julie.

Have you learned anything new about fashion during your time in the shops?
Not to invent hoodies! I’m more confident about my own fashion and style now –I have learnt to be more daring and take risks!

Have you adapted to being as famous as Sid and does he get annoyed with your new found fame?
Sid thinks it’s funny because it is normally him who gets recognised so he finds it quite strange. When I’ve been shopping in Reading, young girls have followed me into a shop which is quite bizarre!

Is Sid relieved the show is coming to an end?
I think Sid is ready for the show to finish – he says my dinners have gone downhill!

What are your plans for the future?
We’ve got lots of holidays planned – going to Hawaii for Sid’s brother wedding and going on holiday with Bobby and Nicola. Got lots of hen do’s as well – basically a lot of holidaying and partying!

Name: Nicola T
(Miss Bobby Zamora, West Ham)
Age: 25
Lives: London
Occupation: Page 3 Model

Why should the public vote for you to win the show?
Because I really want to win! I’ve worked exceptionally hard and I feel like I have made some really valuable contributions to the success of the shop – including a lot of the stock buying. I’m quite bossy and controlling so have done lots of the organising as well!

Have you learned anything new about yourself from your experiences on the show?
That I’m definitely not shy of a hard day’s work! I’ve worked some really long hours on this project – doing stuff that is totally different to what I normally do.

What is your favourite moment from the series?
When Krystell got out of the car! We’re old friends and she kept it a secret that she was doing the show as well so I had no idea she was going to be joining us until she stepped out of the car!

Which of the girls will you keep in touch with after the show has finished?
I’ll definitely still be in regular contact with Krystell and Jadene as I was friends with them before the show.

Have you learned anything new about fashion during your time in the shops?
The mark-up is ridiculous! I don’t think I’ll ever want to buy anything in a shop again now I know what these things cost at wholesale price!

Is Bobby relieved the show is coming to an end?
I think so as it has been quite stressful at times.

What were the best and worst parts of the show?
The worst part was losing the advertising challenge – I worked really hard on that and so wanted to win it – it was the first time I had cried over something to do with the shops!

What are your plans for the future?
Just to be happy in whatever it is I do next – as long as I am leading a happy and successful life.

better_half_boutique

Name: Jadene Bircham
(Mrs Marc Bircham, QPR and Canada)
Age: 32
Lives: Hertfordshire
Occupation: Runs a Model Agency

Why should the public vote for you to win the show?
Because I’ve never won anything in my life!

What is your favourite moment from the series?
The day Better Half won Trevor Beattie’s advertising challenge. We were told we’d won on Mothers Day and I’d taken my two boys to the filming of the result and they were really proud. My ten years old’s school friends watch the show and he said to me on the way there “you’d better not lose mum!”

How much have you spent in your shop and in the rivals shop?
I’ve bought a lot of pressies for friends and family from both shops so I’ve spent a lot more than I intended to!

Have you learned anything new about fashion during your time in the shops?
Not a thing! I’ve always been confident with fashion but the show has opened my eyes as to how hard it is to run a boutique. I take my hat off to any owner that runs a boutique and makes a success of it because it’s such a hard game to be in.

Is Marc relieved the show is coming to an end?
He is because I’m pregnant so I can start relaxing. He’s also looking forward to it so I can get back to cooking his dinners again!

What were the best and worst parts of the show?
The best was being with all the girls and experiencing new challenges every week. I tried to embrace everything and take in as much as I could. The worst part was being away from the kids and not being able to give them enough time – they’re daddy’s boys now!

Which celebrity do you think should have come into your shops for a fashion makeover?
I would have liked to have got my hands on Daniella Westbrook – I’d like to transform the chav celebs to chic!

What are your plans for the future?
God has a plan, let’s see what happens…

Name: Elle Isaac
(Miss Paul Ifill, Crystal Palace and Barbados)
Age: 21
Lives: South London
Occupation: Housewife and mother

Why should the public vote for you to win the show?
I’ve just been me the whole way through, friendly, down to earth and not a trouble maker - what you see is what you get!

Have you learned anything new about yourself from your experiences on the show?
Because the girls are all quite confrontational and upfront it’s made me more confident and not scared to say what I think.

Which of the girls will you keep in touch with after the show has finished and who are you not bothered about seeing again?
I’ll stay in touch with most of the girls from Better Half. I knew Jadene before the show started and I’ve bonded with Cassie, Charlotte and Heather. I get on well with Michaela from Bows but I’m glad I don’t work with her!

Is your partner relieved the show is coming to an end?
Yes – he’s fed up sitting at home on his own!

What are your plans for the future?
I’m considering opening up my own boutique as I’ve just moved to Brighton. The show hasn’t put me off working in fashion at all! I’d also love to get into presenting.

Name: Charlotte Mears
(Soon to be Mrs Jermain Defoe, Tottenham and England)
Age: 21
Lives: Essex
Occupation: Model

Why should the public vote for you to win the show?
I have worked hard and had fun along the way, plus I try not to swear like the other girls. I am entertaining to watch as I make people laugh, although it is never on purpose. If I win I will sing Somewhere Over The Rainbow live.

Have you learned anything new about yourself from your experiences on the show?
I have learnt that the customer is ALWAYS right and they should not be kept waiting! I have learnt that I am very impatient and I like things done my way. I have also learnt to stand up for myself. Before I wouldn’t have said boo to a goose, but here if you don’t say what you think you have to bottle it up and come back to work with the same people the next day.

Which of the girls will you keep in touch with after the show has finished?
I definitely would like to keep in touch with Heather, Elle and Cassie. In the other team I would like to keep in contact with Michaela. You can read between the lines as to the names I have left out!

Have you adapted to being as famous as Jermain and does he get annoyed with your new found fame?
I don’t think I will ever be as famous as Jermain. I have done this show for charity and to have some fun, but Jermain has a world class talent and that will over take anything I will ever do. I am really oblivious to a lot of things: I am in Charlotte’s world a lot of the time, so if people have recognised me then I haven’t noticed. We went to a football match the other day and we were both asked for our autographs and Jermain thought it was hilarious.

Is Jermain relieved the show is coming to an end?
I think Jermain will be happy the show is coming to an end as he will be happy to have me home more. He gets bored if he is at home and I am not coming home until late that night.

What was the worst part of the show?
The worst part of the show has been the arguments and disputes, which we had a lot of before the shops even opened. Some days you don’t want to even come into the shop, because there is such a nasty atmosphere. As much as a lot of the girls have annoyed me and I say that I hate them, I know that when the show finishes I will really miss everyone.

Which celebrity do you think should have come into your shops for a fashion makeover?
Britney Spears. I think she is going through a bit of a crisis at the moment and I think I am the right girl to sort out her wardrobe. I have always wanted to dress people and make them look pretty, so that would be something that I would look into the future at doing; fashion and styling, things like that.

What are your plans for the future?
I have been modelling for three years now and so I have always wanted to pursue that. I have just signed a contract to be the new face of Lipsy; the campaign will start in the summer. Anything that comes my way and that is right for me, I am sure I will pursue.

Name: Heather Swan
(Soon-to-be-Mrs Michael Chopra, Cardiff City)
Age: 24
Lives: Cardiff
Occupation: Model and Actress

Why should the public vote for you to win the show?
I’ve really enjoyed doing the show and I think I have offered my own fashion knowledge to both the other girls and the customers. I would love to be chosen as the favourite WAG.

Have you learned anything new about yourself from your experiences on the show?
I have learnt a lot from being on the show, both in fashion terms and learning to get along with the other nine girls. I have learnt to stand up for myself a lot more than normally I do and I have also learnt to voice my opinions more. If you believe that something is important you need to stay true to what you believe in.

Which of the girls will you keep in touch with after the show has finished and who are you not bothered about seeing again?
I will definitely stay in touch with Charlotte. I think we have bonded well, because we have a lot in common. We seem to have become the bosom buddies of Better Half!

Have you learned anything new about fashion during your time in the shops?
I have not learned so much about fashion, but the background of fashion; what goes into running a shop and the whole buying aspect, rather than about what to wear.

Have you adapted to being as famous as your other half and do they get annoyed with your new found fame?
I don’t get recognised that much. Michael still gets recognised more than I do in Cardiff. There is not much competition there yet!

Is Michael relieved the show is coming to an end?
Michael has been very proud of what I have done and he has been very supportive. I think he has missed me and is looking forward to me coming home to cook the meals! I can’t wait to watch him play football as I haven’t seen him play since the show started.

What were the best and worst parts of the show?
The best part of the show was all of the laughs we have had. When you put ten girls together and a crew the giggles are inevitable. The worst part has been all of the travelling; I am sick of the M4! I have not liked being away from home either and I have missed my bed!

Which celebrity do you think should have come into your shops for a fashion makeover?
It would have been nice to have had the support of some of the high profile WAGs to get more respect from the customers. Someone like Coleen would have been great.

What are your plans for the future?
When the show finishes I am planning my wedding, so that will take up lots of my time. I would like to continue within fashion or the media and I hope this show will lead to some good career opportunities. I would love to get back into acting also, which is what I am trained in.

Name: Cassie Sumner
(Former Miss Michael Essien)
Age: 24
Lives: London
Occupation: Glamour Model

Why should the public vote for you to win the show?
I would love to win and if the public thinks I deserve to I would be ecstatic. However if I don’t win, I have enjoyed this experience so much and am so grateful to have been given this opportunity that winning would be a bonus.

Have you learned anything new about yourself from your experiences on the show?
Yes a lot! When I started this show I was going out with a premiership footballer and I did not have to work or do anything. You could have said I was a bit of a princess so doing this show was a reality check! I realised how much satisfaction you can get from being successful in your own right and although at times I’ve hated the hard work, I battled on because for once I wanted to achieve and prove something to myself. I’ve done that and I’m really proud of myself. I feel as though I have been on a journey and came out the end a better person.

What is your favourite moment from the series?
I can’t put my finger on one particular moment as there have been so many! I have honestly had such fun doing the show. I’ve made a load of new good friends, learnt a lot of valuable business knowledge, and hopefully entertained a lot of people - it’s been great.

Which of the girls will you keep in touch with after the show has finished and who are you not bothered about seeing again?
I would like to keep in touch with all the girls. We have been together since last November and although we’ve had our ups and downs I will miss them all and wish them the best for the future. It will be weird not seeing them!

How much have you spent in your shop and in the rivals shop?
I won’t reveal exactly how much but as everything I’ve spent has gone to a good cause I’ve been able to combine my two favourite things - shopping and charity!

What were the best and worst parts of the show?
At times I felt like I was on a rollercoaster of emotions. One minute I would be laughing hysterically and the next crying! I think the worst part of the show was the reality of how hard it is to run and open a successful boutique or business. I take my hat off to successful business women but seeing the end result and feeling like you really have achieved something made it all worthwhile so that has been the best part.

Which celebrity do you think should have come into your shops for a fashion makeover?
Russell Brand (an ex of Cassie’s). He looks terrible, like a smelly version of Captain Jack Sparrow!

What are your plans for the future?
This show has opened my eyes to a lot of things. I’m not scared of change any more and want to move on from my modelling career. I’ll see where life takes me.

ANNA PARK
Bows Mentor

Why do the girls from your team deserve to win?
Bows deserve to win because they’ve put everything into raising money for charity and took making money for Great Ormond Street very seriously. They very wisely put charity hoodies in the shops which were a phenomenal idea and it was all the girl’s idea.

If you could employ one WAG from Bows/Better Half in your boutique who it would be and why?
I would employ Krystell in a management role tomorrow. In a fun role I would employ Julie as a sales girl but only part time! You get the best out of Julie in a short time span.

If you could have fired one WAG throughout the course of the series who would it have been?
I would have definitely fired Charlotte. It’s all about me with Charlotte, she is more interested in getting her hair and nails done and leaving the shop early. She is very much what I consider a WAG. There was a period when I would have fired Michaela. I was furious at the way she spoke to Julie in the shop in front of customers. However, Michaela is not the same as Charlotte in that wag-tastic way, she just wants to be naughty.

Do you think the wags have made any lasting impact on the fashion world?
In a word – no!

LYN GARDNER
Better Half Mentor

Why do the girls from your team deserve to win?
Bows started well but only one team has improved throughout the series and is getting stronger week by week. Therefore that team, Better Half, should win!

If you could employ one WAG from Bows/Better Half in your boutique who it would be and why?
Having spent a week in the shops with the girls I would employ Jadene.

If you could have fired one WAG throughout the course of the series who would it have been?
Michaela has acted in an immature, attention seeking and selfish way throughout with little respect for the public and her colleagues. Every day she left the shop. Most days she played around in Better Half. All of which would have led to her dismissal.

Do you think the wags have made any lasting impact on the fashion world?
In a word no. I think the lasting impression of the Wags is more 'girls behaving badly' rather than fashion icons. The fashion content was over shadowed by the sale of charity goods turning the stores more into 'Crest' of London souvenir shops rather than boutiques.

TV Previews April '07

TV Previews April '07



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